In 2008 Starbucks performed a very successful reset on their brand. They wanted to be more of a neighborhood coffee shop and less of a big box store. This piece was a distributed to every business unit to remind decision makers and stakeholders what the tone for which brand was aspiring toward. I worked with the Global Marketing team to develop these simple desktop guides. We used branding elements already developed by the interior creative team. I developed the layouts for maximum impact as they were intended to be sitting on every desk throughout the entire company.
