I worked with a team of ten people to create concepts that were intended to revitalize the Eddie Bauer brand. The process included creating a distinctive visual language that would differentiate Eddie Bauer in the marketplace. The presentation to the executives included a Brand Guide that contained every customer touchpoint in the brand.
I performed in both a pre-production and design role for this 75+ page catalog. The design process included an intensely detailed image tracking database. The data from this tool directly informed my layout decisions.
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