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LOGO DEVELOPMENT
The project began with an initial ask for a logo redesign.
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/0aa59fe4-8ed1-47a1-922a-2aa7988fa87b_rw_600.jpg?h=501b5b882e7a7d960540e77f47389ebb)
Before
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/ed116f9d-150c-4bd8-be1f-33af88f82c4d_rw_1200.png?h=090675e52f76caa27847640a3c29c0c6)
After
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Brand Guidelines
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/ae60a5a8-04f6-49b0-bcd4-36cde2dcc6dc_rw_1920.png?h=d4f7f91970606497ba36655f7edc3fb3)
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/17423681-efca-4c11-975d-b33fd6af28e0_rw_1920.png?h=12ec4300731d4822b145b3b04e897893)
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/b6466dca-881f-404a-a9e5-1f3709372e2d_rw_1920.png?h=cc2bf7d0aef43a49f1368d5811b6b65a)
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Brochure
The brand vocabulary grew and developed further with additional requests for collateral.
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/69ddf98d-8245-4cc1-ba5f-f4b4275cf479_rw_3840.png?h=7e2a072e07b93b8a806b4123b0546b77)
Brochure: Front
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/c8674587-49d6-4c2f-a5a7-878474804525_rw_3840.png?h=cb1441b7c3fb170cd4eaf8a8c6743ac9)
Brochure: Back
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InfoGraphic
The remainder of the brand vocabulary emerged out of a single infographic
which was additionally formatted into a poster and a flyer.
which was additionally formatted into a poster and a flyer.
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/0d8bc0cd-3dd6-41d0-8395-14f3c59412ff_rw_1920.jpeg?h=579941dcc32eff226949eb8982241375)
Infographic
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Website
A website was requested based on the success of the infographic.
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/b29d101a-93c5-4839-a155-0579e4d32914_rw_1920.png?h=c65019525f2c73afd84c16d5a545c95a)
Photo Direction
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Information Architecture
The website design began with a site diagram.
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/c0306002-1174-4481-87a7-60e7f72a1ee0_rw_1920.png?h=3513ce44e15438356e7012bdc2a59a3d)
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Wireframes
Based on the previous diagram mockups were developed using placeholder content.
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/c0afdaed-8f44-4fc8-9b85-012606c04d36_rw_1920.png?h=92f0962720d9b7af08274983f3e80351)
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/97b4aef4-9858-455e-b258-89499880e147_rw_1920.png?h=953133212edfa3f9c040b491e05d1165)
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/28eff011-412c-48a8-9675-7419e3201bcf_rw_1920.png?h=b0da85ce82bd63707738516f91140a22)
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/3b04f9b8-2391-41f0-b681-55b24b7a6236_rw_1920.png?h=c96d92a4bcf455e6e6f8056838dcc2a5)
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/011e96d8-fdd6-47cd-b1cf-bf8a349702c1_rw_1920.png?h=cf70e87afb182fbc25420837175cd827)
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/8f570b46-9f64-4cd6-9e0a-f4882be0a342_rw_1920.png?h=cca84a5451daa63b06a931eaa83f7736)
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/68c226d1-2b0f-4d19-94fa-8e7bfe91dc88_rw_1920.png?h=b2584d62b891a8fc7a8abfd2ff4c746f)
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/e79a33b5-5080-4b80-a26f-676b834bb027_rw_1920.png?h=917593fe4c35a56bab27d1201db9b257)
![](https://cdn.myportfolio.com/177cbd62b6286bc77a75a5b39aac4306/d32de6b9-c07d-47d3-bd04-3e5051a09991_rw_1920.png?h=16eb2382a42f5310dc3cc23ff2fa261a)
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Live WebSite
The site is now live and serving Washington students.
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